Cause Related Marketing Examples
Masks that Matter
Masks that Matter is a new cause related marketing initiative selling sustainable cotton barrier masks to be used as an added layer of protection in light of the current Covid-19 pandemic. Profits from the initiative are being split between Trócaire, the Irish Hospice Foundation and the Marie Keating Foundation.
Irish Fashion Designer Aideen Bodkin founded Masks that Matter in March after selling out of a limited edition collection of Liberty Print face masks, with all proceeds from the first edition being donated to the Irish Hospice Foundation.
The Masks that Matters campaign aims to increase awareness of the need to keep people protected when out in public, while also highlighting the shortfall in charity donations in recent months. Aideen wanted to produce a range of sustainable masks that were accessible and affordable to all, while also supporting Irish charities.
Masks that matter are available to buy on www.aideenbodkin.com where more information on the masks and the charities involved can be found.