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Company Giving

Why Trócaire

The need for companies to build trust and reputation and reinforce transparency and
accountability is the cornerstone of a good reputation. By supporting and partnering with
US your values for a better and more sustainable world will be at the core of your
company’s operations.
A partnership with Trócaire will strengthen and embed responsibility into the heart of
your companies “why.” Positively influencing the attitude of stakeholders, motivating
staff, open doors to new markets, opportunities and new relationships.

Partnering with Trócaire

Trócaire has deep roots in Irish society for over 46 years and has attracted generous support from many well known and loved Irish personalities. Their continued advocacy of our organisation is always greatly appreciated.

  • Partnering and Philanthropy
  • Through individual project or campaign support
  • Cause related marketing
  • Sponsorship of events and campaigns
  • Service offering opportunities
  • Attendance and support of events
  • Matched or Payroll giving
  • Staff Fundraising and corporate donations*

*Tax relief opportunities may apply

 

Case Studies of Partnerships with Trócaire

VISA Trócaire, Supermac’s and VISA rollout tap-to-donate boxes around Ireland

Trócaire has partnered with Visa to rollout of 50 new ‘cashless’ Trócaire boxes, which are available in 11 Supermacs outlets across Ireland . The initiative is a collaboration with VISA, who have provided investment and research support for the project, which is the first nationwide retail tap-to-donate rollout in Ireland.
The traditional Trócaire Box is Ireland’s largest annual fundraising campaigns and raises approximately €5 million in cash donations each year, funding Trócaire’s overseas programmes. However, the rates of cash transactions across Ireland are decreasing steadily each year as contactless payment figures continue to rise. Trócaire has developed its ‘tap-to-donate’ box over a number of years to provide reliable alternatives to cash donations.

Supermac's

As Ireland changes and embraces contactless payments charities have to keep up with donor behaviour. However this takes research and investment, are often beyond the means of many charitable organisations. We are lucky that Pat & Una McDonagh and the Supermacs team have supported this project since we began. This year the added investment and expertise from Visa has given us the technology and information to roll these boxes out nationwide, which we could not have done without this support.”
VISA is supporting 50 contactless donation boxes in Supermacs outlets nationwide including Galway Plaza, Barak Obama Plaza, Heuston Station, Eyre Square and the recently opened Kinnegad Plaza.

Supermac's

As Ireland changes and embraces contactless payments charities have to keep up with donor behaviour. However this takes research and investment, are often beyond the means of many charitable organisations. We are lucky that Pat & Una McDonagh and the Supermacs team have supported this project since we began. This year the added investment and expertise from Visa has given us the technology and information to roll these boxes out nationwide, which we could not have done without this support.”
VISA is supporting 50 contactless donation boxes in Supermacs outlets nationwide including Galway Plaza, Barak Obama Plaza, Heuston Station, Eyre Square and the recently opened Kinnegad Plaza.

Cause Related Marketing

Cause-related marketing or CRM, is a proven way to build customer loyalty and trust, drive sales and increase employee satisfaction. According to a 2017 Cone Communications CSR Study, 87% of those surveyed will purchase a product because a company advocated for an issue they care about. From joint campaigns to point of sale purchases, we would love to talk to your company about how we can collaborate to create a mutually beneficial partnership.
We recognise that each company is different in the support they can offer. To find out how we can best work together to make a lasting change, contact our Corporate Fundraising & Partnerships Officer

Cause Related Marketing Examples

Masks that Matter

Masks that Matter is a new cause related marketing initiative selling sustainable cotton barrier masks to be used as an added layer of protection in light of the current Covid-19 pandemic. Profits from the initiative are being split between Trócaire, the Irish Hospice Foundation and the Marie Keating Foundation.

Irish Fashion Designer Aideen Bodkin founded Masks that Matter in March after selling out of a limited edition collection of Liberty Print face masks, with all proceeds from the first edition being donated to the Irish Hospice Foundation.

The Masks that Matters campaign aims to increase awareness of the need to keep people protected when out in public, while also highlighting the shortfall in charity donations in recent months. Aideen wanted to produce a range of sustainable masks that were accessible and affordable to all, while also supporting Irish charities.

Masks that matter are available to buy on www.aideenbodkin.com where more information on the masks and the charities involved can be found.

One4All Gift Cards

The One4All charity gift card has raised over €126,000 for Trócaire since 2013 and hopes to continue the success this Christmas. Donations received through the One4all Trócaire Charity Cards will provide life-changing Christmas gifts for families overseas such as soap to prevent the spread of disease in war-torn South Sudan or hot school lunches to keep children in school in Somalia. “We are delighted to have played our part in raising much needed funds for this brilliant charity, “ said Louise O’Riordan, Senior Marketing Executive at One4all Gift Cards. “The Trócaire Gift Card makes a great gift for loved ones and is a wonderful way to support Trócaire’s great work across the globe.” One4all Trócaire Charity Cards are available Post Offices nationwide.

Trócaire's Philanthropy Advisor, Sinead Christian, with Louise O’Riordan, Senior Marketing Communications Executive at One4All, promoting One4All's Trócaire Christmas gift card at Dublin's GPO. Photo: Garry Walsh/Trócaire

One4All Gift Cards

The One4All charity gift card has raised over €126,000 for Trócaire since 2013 and hopes to continue the success this Christmas. Donations received through the One4all Trócaire Charity Cards will provide life-changing Christmas gifts for families overseas such as soap to prevent the spread of disease in war-torn South Sudan or hot school lunches to keep children in school in Somalia. “We are delighted to have played our part in raising much needed funds for this brilliant charity, “ said Louise O’Riordan, Senior Marketing Executive at One4all Gift Cards. “The Trócaire Gift Card makes a great gift for loved ones and is a wonderful way to support Trócaire’s great work across the globe.” One4all Trócaire Charity Cards are available Post Offices nationwide.

Support or host an event

While large events will be limited in these uncertain times we still invite companies to continue to generously support Trócaire in a virtual and safe way according to public health guidelines. We are grateful that company supporters host clients and customers at a range of fundraising events around the country. From Gala Fundraisers in Galway hosted by Supermac’s to International Women’s Day Events and Christmas Fundraisers in Leinster House. Companies can show their solidarity and drive towards equality in supporting the work of Trócaire by attending or organising events:

Ceann Comhairle Events

The Ceann Comhairle hosts events throughout the year in Leinster House in aid of Trócaire celebrate the generosity and compassion of the corporate community. From wonderful Christmas and International Women’s Day events these unique experiences are an exceptional opportunity to host your most important clients and customers. Your company can meet and experience a host of celebrated Irish guests, talent, entertainers and speakers from Finbar Furey, Deirdre O’Kane, Johnny McEvoy, Marty Morrissey, Ray Darcy and Maureen Gaffney.

Finbar Furey joins young Thomas Wrafter in a beautiful impromptu song at the Ceann Comhairle Christmas Fundraising dinner in aid of Trócaire

Supermac's Events

Supermac’s for the last five years also show their generous support by hosting The Annual Gala Trócaire Fundraiser in Galway the event has received so much support from businesses and individuals across the region and a host of the best talent in Ireland.
If your company would like to organise a fundraising event or support these events in the future please get in touch with Sinead.
This year in their Plazas and 10 key locations Supermacs have introduced tap and donate boxes to enable customers to donate directly to us. Trócaire canisters are placed at each till in 116 Supermac’s Family Restaurants around the country. Supermac’s and its customers have donated €600,000 to Trócaire over the past few years.

Pat and Una McDonagh present Sinead Christian of Trócaire with a cheque for €50,000 arising from donations made in Supermac’s outlets throughout the country. They are joined by members of the McDonagh family. Supermac’s has donated over €600,000 to Trócaire over the past few years.

Supermac's Events

Supermac’s for the last five years also show their generous support by hosting The Annual Gala Trócaire Fundraiser in Galway the event has received so much support from businesses and individuals across the region and a host of the best talent in Ireland.
If your company would like to organise a fundraising event or support these events in the future please get in touch with Sinead.
This year in their Plazas and 10 key locations Supermacs have introduced tap and donate boxes to enable customers to donate directly to us. Trócaire canisters are placed at each till in 116 Supermac’s Family Restaurants around the country. Supermac’s and its customers have donated €600,000 to Trócaire over the past few years.

Matched or Payroll Giving

Another great way to give to Trócaire is through matched giving. Some companies will match their employees’ charitable donations. Enquire with your company to see if they do Matched Giving or Payroll giving and then contact us for any necessary documentation.

Staff Fundraising

This is a great way to motivate staff and foster team spirit, while also raising money for our life-saving work. Now that so many companies are working from home there are still lots of interesting and innovative ways to fundraise for us. From virtual quizzes to back garden challenges your team creativity and morale can soar!

What about a team virtual walk to Syria or a marathon in your back garden?

We would love to hear about your creative fundraising ideas! From bake sales to coffee mornings and beyond – please get in touch and let us support your efforts in whatever fundraising initiative you create.

What our business supporters say

Myself and Una believe we can and should help where we can. We trust Trócaire and the approach they take. We know we are making a difference to the lives of ordinary people living in poverty and fear in Africa and beyond – mother’s, father’s children, grandparents.
Pat McDonagh Owner Supermac’s

Pat McDonagh Owner Supermac’s

At Shay Murtagh Ltd we are proud to have had a long association with Trócaire. As a family business we want to give back and help others get a hand up in life rather than a handout.
Gillian Murtagh, Shay Murtagh Precast Ltd

Gillian Murtagh, Shay Murtagh Precast Ltd

The crisis in East Africa is one that cannot be ignored, as individuals, corporations and governments we have an obligation to help our fellow citizens of this world in their time of need. Aerogen is therefore pleased to be able to provide funding to assist Trócaire as they continue their humanitarian relief efforts in East Africa.
John Power, Aerogen

John Power, Aerogen

Get in Touch

Let us know what we can do to support your company’s fundraising initiative.
We recognise that each company is different in the support they can offer. To find out how we can best work together to make a lasting change, contact Sinead.

You can call Sinead on +353 1 6293333 or email [email protected]

Sinead Christian

Corporate & Trusts Officer

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