Fatima Sesay (37) from the Kambia District in Sierra Leone, said it is a “dream come true” to be Nyapui Radio’s first Station Manager.
“I previously worked with Radio Democracy and the BBC and I was very interested in the partnership with SEND because I know the importance of women in Journalism in Sierra Leone. Becoming station manager has had a huge positive effect on my life as I have a passion for women and girls so working for a women’s-only radio station is a dream come true,” Fatima said.
“I also now have the opportunity to develop my career as a Station Manager, as there aren’t many opportunities for women in leadership roles in the traditional media. I feel so proud to be in my role and to have a positive impact on women and girls in Sierra Leone.”
Nyapui Radio has a wide range of programmes that discuss women’s issues and includes news updates, live and pre-recorded interviews, panel discussions, music and weather.
“We have a segment that profiles women and showcases their contributions to society, such as in engineering or in agriculture, and this is very important as many women listening would not be aware that women could have such roles. We also have a health programme that focuses on sexual and reproductive issues which can teach a lot of women about these issues. Our daily news programmes also keep women informed about upcoming issues and how they can become involved.”
Fatima said that the radio station has received great feedback from the communities it covers in the eastern region and parts of the southern region of Sierra Leone as they “really appreciate” that their voices are being heard.
Looking to the future, Fatima hopes that the radio station can expand its team and listenership and sees the potential for a women’s TV station.
“Currently we have nine staff, six are women, and we would like to expand so that we could hire a female producer. At the moment, we don’t have the resources and skills for a producer, so I’m doubling up as station manager and producer. We currently have four female reporters, but I’d like to expand this number also. I’d also love to develop a TV station for women to further advocate women’s issues,” Fatima said.
Fatima added that the importance of radio was also highlighted during the Covid-19 pandemic as restrictions on movement in Sierra Leone made it harder for information to spread.
“The radio station is vital to spread the message about Covid-19 and to give information on good hygiene practices and vaccinations. Now more than ever, having healthcare experts and discussions on the radio for everyone to hear is so important.”
The radio station will also play a large role in upcoming general elections in Sierra Leone in June 2023. In Sierra Leone, with a population of almost eight million people, just 19% of local politicians are women, and only 13% at national level. But efforts to increase these figures are rapidly underway.
A new Gender Equality and Women’s Empowerment Bill, developed by the Ministry of Gender and Children’s Affairs, was passed earlier this year and will ensure 30% of parliamentary seats and cabinet positions will be held by women in the West African state. The Bill also aims to improve women’s access to finance, more positions in employment, and to link government spending to improving gender equality.
The Bill is monumental for the women of Sierra Leone who are routinely discriminated against and at risk of gender-based violence. Sierra Leone is ranked 182nd out of 189 countries on the UN’s 2020 Gender Development Index.
“There are two women candidates running in our regions and it will be important for them to have their voices heard to spread their campaign messages. We will give the election full coverage to show that women are deeply involved in politics and that the opportunities are there. This will be a huge cost to us at the station so we are very grateful to Irish Aid and Trócaire for their support,” Fatima said.